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Etro is characterized by its rakish Italian sensibility and faultless tailoring. The imaginative spirit behind its menswear collection belongs to Kean Etro, a savvy designer with a unique ability to create highly original yet wearable apparel. His father, Gerolamo "Gimmo" Etro, established the family firm in 1968 producing artfully coloured fabrics in innovate patterns. The fashion house continues to celebrate Gimmo's eclectic bohemian aesthetic with its vibrant clothing and accessories line.

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