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Born in the Swiss Alps, On has developed a cult-like following with athletes across Europe. The idea behind the brand was a simple yet revolutionary one: create a sneaker that provides a cushioned landing with an explosive takeoff. Today, the award-winning label has pushed sport innovation to new limits and shows no sign of slowing down. Cross the finish line—whether in the urban jungle or on the racetrack—in style with the brand’s functional footwear and active apparel.
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